Music Video Review: The White Stripes

This White Stripes video has alot of different design concepts throughout the video. Firstly, in the beginning it shows an actual live shot of a person building legos. However, the shot has been sped up to quickly piece together a countdown to the beginning of the song. Then, the music video becomes lego type animation. Within the animation however, the camera is often jumping from zoom to wide screen shot of either people or the scene being portrayed. Sticking with the lego theme and also a simpler design concept to parallel a complicated animation scheme, the video uses the basic colors of blue, yellow, red and the occasional black and white. The camera perspective stays mostly in front of the object in focus, however the animation sometimes is presented above the camera to give a depth or 3-D aspect to a face of a singer. The background also changes from a neutral solid color to a split screen or squares following the rule of thirds. Also, interestingly enough there are certain scenes where the lego characters are displayed with black shadows, giving off the impression of lighting coming from behind the camera onto the subject being filmed.

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