This commercials uses many different camera techniques to film the “Walk of No Shame” video. In the beginning it is the standard shot of the AMP energy drinkers talking about their nights. Then it zooms in on someone actually drinking the product. After that the camera is moving with the moving focus of the shot. Eventually the camera even pans right, and continues to move following the crowd walking down the street at different heights, but none the less a high angle. Also it tilts downwards to show a surprise element of the man wearing a thong on the steps.
It also combines both visuals and sound in the form of a song. Also, the video has the AMP “man” dressed in a bright orange t shirt just like the cans all the actors are holding throughout the commercial. His little umbrella clad stand stands out in the sunny streets crowded with walk of shamers. Overall I think this commercial takes advantage of different camera angles and colors to both sell their story being told and their product.
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